Personal Touch
Affordable Supplements have some unique business features over current competition and so certainly had some specialist requirements. They wanted to the keep that personal touch achieved selling in the successful shop but realised which most website struggle to provide this. Dynofusion Design revelled in the challenge and did just that! Using a state of the SMS text message order and delivery alerts, along with highly tailored diet request and feedback contact forms – The customer can be assured there questions will get to the right person FAST! Another requirement was for the site to be designed in an ergonomically format which allowed customers to easily browse through different sections of products with minimum supplement knowledge. This feature is key and sets the site apart from a lot of competition as it is common for customers new to training and working out to have no idea what many of the products do or the goals they can help achieve. People do not want to be stuck up in dead ends; they want easy, sensible navigation, which is aesthetic and ergonomic. We took care of it. The final frontier of emotion over net was conquered - well almost.
The Publicity!
That’s the name of the game. PUBLICITY. Being heard. We noticed that, although the company was making a healthy profit, with the new online store – getting noticed was paramount. To overcome that, we designed them one of the most economic, effective and above all, noticeable on and offline publicity campaigns. With our ecommerce solution and various marketing ideas such as magazine advertising, Pay Per Click, and SEO, Affordable Supplements now gets the exposure it deserves – allowing them to do what they do best & focus on a high quality service, fast delivery and free professional nutrition & training advice.
The crux of business: The profits
Affordable supplements is now one of the highest profile supplement retailers around. They can boast profits, a great reputation and a high level of customer loyalty in the supplement industry throughout the UK. Profits are up, business is booming, customers are happy and the brand grows stronger month in, month out. Did someone mention recession? Dynofusion Design